LET'S GET PHYSICAL
To me there is nothing sweeter on the eyes than a nice piece of print. That's why I do it and that's why I love it. Creating something tactile—whether it be an annual report, book, CD packaging, poster, or other—is my way to really quench the thirst for design.
When designing print I dive deep into creating an engaging system that clearly presents information to the viewer. Through use of well-set typography and a boatload of secret design tricks (shhh...) I strive to turn even the driest annual report into something people will enjoy holding in their hands. Achieve that and the information at hand becomes much stronger.
Print is where it's at. Trust me on this.